About Rowena Bahl

Rowena is a South Asian Kiwi Creative Director, Artist, Writer and Editor with over a decade of experience. She is passionate about social justice and solution-based storytelling, using her creative work to challenge dominant narratives and explore pathways toward meaningful change.

Rowena began her career in design and magazine marketing, gaining experience across various industries before advancing to the role of Art Director at Destinations magazine. In this role, she focused on reshaping the publication’s visual identity, overseeing design direction, commissioning photographers and leading photoshoots to bring the magazine’s vision to life. As her responsibilities grew, she expanded her focus to include writers, helping to shape the magazine’s editorial direction. Her success in transforming both its visual and written content led to her appointment as Editor, marking a significant milestone in her career.

After a five-year tenure with Destinations, Rowena decided to embark on new ventures aligned with her personal passions.

In 2018 she launched The Lovepost, a platform with a singular purpose—to offer constructive solutions to global challenges. Rowena currently serves as the Lead Editor of The Lovepost, providing guidance and leadership to the platform.

Rowena's present endeavours as a Creative and Writer are firmly grounded in her commitment to amplifying the voices of marginalised communities. Notably, her most recent creative project stands as a testament to this commitment, bringing to the forefront the inspiring stories of Sikh women from history and shedding light on their often-overlooked contributions. This thought-provoking work was a part of the NFT Aotearoa exhibition at the Eyes On Fire gallery in Auckland. An extended collection was completed in April 2024 and showcased at the NFT Aotearoa exhibition held at Jutta Gallery in New York City.

Looking ahead, Rowena envisions a future where her creative initiatives continue to serve as a platform for the underrepresented.